ABOUT
One operator. 47+ stores. No agency layers.
MoreLife is a done-for-you Ecom SEO practice run by one senior operator — built for Stores and Shopify brands that want organic revenue.
ABOUT
One operator. 47+ stores. No agency layers.
MoreLife is a done-for-you Ecom SEO practice run by one senior operator — built for Stores and Shopify brands that want organic revenue.
I’m Johannes Weimar. For 8+ years I’ve done one thing: ecommerce SEO. First inside the engine room of European agencies — executing white-label on the accounts they couldn’t afford to get wrong — then directly for brands like FINN, LYST, Firebox and Troubadour Goods. MoreLife exists because the work that moves revenue rarely survives agency structures: it gets diluted by juniors, account managers and 40-page decks. Here, the person you talk to is the person doing the work.
I’m Johannes Weimar. For 8+ years I’ve done one thing: ecommerce SEO. First inside the engine room of European agencies — executing white-label on the accounts they couldn’t afford to get wrong — then directly for brands like FINN, LYST, Firebox and Troubadour Goods. MoreLife exists because the work that moves revenue rarely survives agency structures: it gets diluted by juniors, account managers and 40-page decks. Here, the person you talk to is the person doing the work.
I believe organic revenue is infrastructure, not a marketing experiment — and that by 2026, being ranked by Google is only half the job. The other half is being cited by ChatGPT, Perplexity and AI Overviews. Every engagement builds both.
I believe organic revenue is infrastructure, not a marketing experiment — and that by 2026, being ranked by Google is only half the job. The other half is being cited by ChatGPT, Perplexity and AI Overviews. Every engagement builds both.
Revenue, not reports
Every page I build has a revenue target. If a metric doesn't ladder up to your P&L, I don't report on it.
Honest ROI, or I walk
If the audit shows SEO won't pay for itself in your store, I tell you and we shake hands. No lock-in makes that promise enforceable.
AI-native, human judgment
I run an AI-native operation — one operator with the throughput of a team. Strategy and every shipped page carry human judgment.
How this practice was built
No funding story, no pivot deck. Just compounding reps.
2017
First ecommerce SEO projects
Learning the craft where it's hardest: competitive DACH retail niches.
2019
Into the agency engine room
White-label execution for European agencies — their hardest accounts, my keyboard.
2021
200+ stores analyzed
The pattern became obvious: collection pages move revenue. Blog content rarely does.
2022
MoreLife is born
Own practice, working US and EU hours. Shopify Partner and Google Partner.
2025
Ecom Organic Sprint Framework
40k → 167k monthly organic buyers in 45 days — proof the system works at brand scale.
2026
AI SEO as standard
AEO built into every engagement. Ranked on Google. Cited by ChatGPT.
How this practice was built
No funding story, no pivot deck. Just compounding reps.
2017
First ecommerce SEO projects
Learning the craft where it's hardest: competitive DACH retail niches.
2019
Into the agency engine room
White-label execution for European agencies — their hardest accounts, my keyboard.
2021
200+ stores analyzed
The pattern became obvious: collection pages move revenue. Blog content rarely does.
2022
MoreLife is born
Own practice, working US and EU hours. Shopify Partner and Google Partner.
2025
Ecom Organic Sprint Framework
40k → 167k monthly organic buyers in 45 days — proof the system works at brand scale.
2026
AI SEO as standard
AEO built into every engagement. Ranked on Google. Cited by ChatGPT.